Sally Lawson - Letting Professional

Sally Lawson - Profile

Sally Lawson

PROFILE

Sally Lawson is both a successful businesswoman and a property lettings professional, gaining her wealth of experience over the last 21 years from owning and running one of the West Midlands’ leading independent firms of letting agents.

In 1990 Lawson’s Letting Agency was established and today her company manages over £127million of property, having managed over 5,000 properties during those 21 years, with an estimated market value of £1.1billion.

Having created her own £multi-million UK & International Property Portfolio, she has been a highly sought after lettings advisor and consultant to a wide range of Property Investors & Landlords alike, both sophisticated and start-up. She’s been instrumental in helping them collectively invest £23million, covering as diverse a range as minor refurnishing to major refurbishments, all to generate the maximum yields possible for her investor clients.

Sally says: “Many of my most successful property clients are business owners who have high levels of business acumen, but not property acumen. And that’s why they seek out my professional advice.”

Growing up in foster care, having lost her mother at only 12, Sally left home at just 16, having grown up the hard way. To make ends meet, she got her first job in Birmingham selling overseas property and quickly tried to buy her first investment property at the tender age of 17. Because she was too young to take out a mortgage she used her street-smart approach and set-up her first deal to coincide with her 18th Birthday, signing the paperwork at her Birthday party. Since then she’s never looked back.

 
Sally has a real passion for every aspect of property and, in her quest to continually raise standards, has run a wide range of property networking seminars, Buy-To-Let advisory workshops, and lettings training courses. In both 2004 and 2006 she was nominated for the Inspirational Businesswoman of the Year Award for her outstanding contribution to the business community.

Over the years, Sally has combined her own experience with that of learning all she could from some of the most prolific property strategists and wealth generation experts in the world today. She is also author of many e-books, including ‘The UK Housing Act Made Simple’.

Having personally been at the sharp end of conducting 1,000s of viewings, endless property refurbishments, & managing a whole range of tenant & landlord disputes & problems, as well as running her own portfolio, she has a 360˚ view of all parties concerned. She’s seen, first-hand, every trick in the book; dealt with landlord, developer, contractor, & tenant problems, demands, excuses, wants, & needs; & more than you could ever imagine in your worst nightmare.

Being Investors in People accredited, an ARLA (Association of Residential Letting Agents) Regional Media Spokesperson, a level 2 qualified member, and MAF (Members Advisory Forum) Regional Representative for all ARLA Lettings members right across the West Midlands, Shropshire, Staffordshire, plus an NAEA (National Association of Estate Agents) member, she continually encourages her team to undertake rigorous in-house & external training programmes to ensure they are fully compliant and 100% professional in their specialist trade. This commitment has ultimately led to all her landlords enjoying a much more seamless lettings & management service.

Sally has worked closely with the Prince’s Trust, helping develop new business start-ups, which culminated in Prince Charles awarding her a special invite to Buckingham Palace in 2006.

With the advent of the 2008 property crash, Sally recognised that landlords were really feeling the pain. So in 2010 she launched a Lettings Franchise, Concentric Lettings, “For Investors, By Investors” with the stern goal of ‘safely and securely’ enabling many more landlords to have a structured business platform on which to become property millionaires of the future.